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Web site boosts sales success rate to 90%

Julius Spedale, Spedale Photography


The Situation:
Like most independent commercial photographers, Julius Spedale's business often rose and fell with the nuances of the economy. Maintaining a consistent level of business was difficult, even for an award-winning creative force like Jules.

Strategy:
Strategically speaking, having a site wasn't enough. In order for Jules' site to be noticed, the studio itself, Jules' portfolio, and the dynamics of Jules himself needed to be unveiled and creatively positioned. And so the entire site was conceived as a "subliminal internet portfolio."

Tactics:
PMG avoided presenting Jules' work in traditional captures...but instead opted to embed the work within every page layout...so that every page was indicative of his ability to work within the parameters of a client's design. Potential customers were exposed to precisely the type of environment they were seeking to create...whether it was for brochures, direct mailers, web, ad campaigns, or catalogs.

Results:
What kind of marketshare did Jules Spedale receive? His own words follow: "Thanks to PMG, I have an award-winning web site that's an incredible sales tool. It has changed the way I do business. By visiting my web site prospective clients understand the type of photographer I am, and the creativity I bring to every assignment. What I never anticipated is that my success rate of closing business from people who have seen my web site is more than 90%. And I'm proud to have my site win the prestigious LIAC award for being the Best on Long Island."


Based in Melville, Long Island, New York, USA, Progressive Marketing Group, Inc. originated and pioneered the concept of the Strategic Marketing Organization (SMO). Our proprietary strategic solutions are based on Positioning, Messaging and Branding. We design and produce tactical solutions as a means to attain business goals. Our solutions may include advertising, identity and logo development, collateral, newsletters and enewletters, email and direct mail, multimedia, events and exhibits, website design and development, mobile marketing, mobile sites, mobile apps, Flash design and animation, public relations, search engine optimization...and more. To find out how our SMO services can help you reach your business goals and help your bottom line, call PMG at 631-756-7160 or email us at info@pmgstrategic.com.


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